Digital Marketing Changes Everything
The world is changing, so are people. The process that they do to make a buying decision is changing as well.
L’Oreal USA CMO, Speichert, said “In the old days, television was a shrine in people’s homes. They gathered around and watched. Advertisers had the power. Now, with more channels and more choices, people are more empowered. Video has a strong place in our hearts”
Television advertisements are decreasing. It is because there are many modern families, which each member of them has a significant power to influence one another. Each member can get online on his or her devices! Most of people use internet to browse everything they want to know, especially their beloved brand. Therefore, marketer needs to create value for the customers by finding the best way to satisfy them. Almost every consumer research brands online before purchasing something, mainly on YouTube.
As you know, digital marketing has opened the door for more stories, more forms, and information that shared around the world. So, in this case L’Oreal used video to attract their customers, and it video was viewed 11 million times.
L’Oreal also have their own channel on Youtube, which called DESTINATION BEAUTY which is made to meet the consumers on their eternal quest for the perfect L’Oreal product. The consumers can search beauty tips.
The channel keeps posting video how to get perfect look for occasions, weekdays, weekend, etc. Now, the channel has 19,959 subscribers.
For example,
In conclusion, there are a lot of people who are excited by experiences. Therefore, by the use of Youtube, L’Oreal consumers can know the story of L’Oreal as their favourite brand and everything.
Speirchert realized that digital marketing technology changes everything. Good bye television advertisements, and hello eMarketing!
Clothing Is The Fastest-Growing eCommerce Sector In 2012
Purchasing an item for clothing by using the power of internet and going down to pick one up from the stores are two totally different things. However, do you guys realize that online clothing is so easy? Well, purchasing online has its benefits, as does purchasing in store.
However, shopping online is very convenience! You just need to simply switch your computer on, and start browsing.. you can do it any time, as long as the time suits you.
eMarketer predicts that the clothing and accessories category is likely to raise by 20%to $US40.9 billion ($39.7 billion) in 2012, up from $US34.2 billion ($33.2 billion) in 2011. Surprisingly, clothing online hits the sale of books, music and videos, which have been well thought-out as the most leading e-commerce categories in the past.
In this case, eMarketing plays a significant role. It offers improved methods for all the clothing retailers by displaying the product online easier. Many clothing website now have virtual wardrobes, which makes you easier to get a thought of what assured pieces would look like against each other. The problem of finding the right size can also be solved without difficulty when buying clothes online.
Here are some examples:
Amazon.com’s MyHabit, a private sales clothing site, presents lively videos of models wearing the clothing for sale. The images are subsequently realistic, “the fabric sways as the model struts and turns as if walking down a runway”. Besides that, another clothing store like ASOS also provides such things like that.
On the more quirky part of improvements is eBay’s Augmented Reality App. The augmented reality feature is called Outfit Builder. Users can select their much-loved pieces of clothing by using eBay app and store them in their Personalized Closet. Afterward, they operate Outfit Builder to mix and match items in the closet. Amazingly, to try the items on, the user can likewise overlay the clothes on a white canvas or a saved photo or live image (by pointing the camera toward a friend or a mirror).
I’m sure that a lot of benefits come with doing your shopping online. People love the convenience! That is why clothing is the fastest-growing e-commerce sector in 2012.
Advantages of Mobile Marketing
Our earth is changing. As time goes by, the use of Smart phone is increasing. The fact has shown that there was an increase of Smart phone users in US from 35% to 45% in February 2012. Sometimes people have their busy days that they search the web from their phone instead of computers.
Therefore, mobile marketing is very imperative, particularly for savvy businesses.
Here are a number of advantages of mobile marketing:
1. It is applicable to the consumer
Mobile advertising can be exclusively targeted to local consumers that will give high response through their smart phones. This makes them enormously cost-effective. “Over the course of 2011, clicks on mobile advertising exploded by 711%”.
2. Going Viral
By using mobile marketing, it makes easier to get in touch with millions of customers. In this day and age, people use social media on their Smart phone due to its extraordinary impacts. As a result, the mobile advertising campaign can go viral as well.
3. It is Portable
People always carry and take their phones everywhere that they go. It seems like many people are addicted with their phones. So, the marketing messages will go everywhere with them as well.
4. Easy to track
Marketing messages can be tracked by certain ways. One of them is a click through rate. It assists businesses to adjust immediately to the changing needs and desires of the consumers. They can maintain their customers’ experiences in a positive way.
5. It can increase customer experience
A mobile-optimized website is probable to create a constructive impression on potential customers at that serious decision-making moment when they are about to spend their money.
To sum up, there are many benefits of mobile marketing. It can boost your business right now and even long into the future! 😀
E-Marketing: DORITOS & Social Media
Hello hello hello everyone, especially my mkf3881 fellas! how are you? I hope you are all doing well:)
Well, this is my instructional video assignment, created by my lovely friend Bernadet Novilia (http://bernadetnovilia.wordpress.com/) and me.
Please take a look! happy watching:D
lots of love,
Ella
F O U R S Q U A R E For Business
As a mobile social-media site, Foursquare has captivated some of the leading brands in the world, such as Starwood, Starbucks, MTV Networks, American Express, also more than 750,000 others.
This geo-location check in site is leveraging its data points to make personalized recommendations when people “check in” to a location, since it has a mission to assist people connecting them with the places they like. Foursquare has increased tons of new features, which is useful to manage the locations fun and easier.
People also can read about some new features on the foursquare blog. This tool is really essential because people can use it to promote the uniqueness of a brand.
Over 20,000,000 people make use of foursquare to find out and share fresh and latest experiences. Foursquare is an exceedingly influential tool for businesses that want to connect with their customers. Foursquare does attract new visitors and keep their most loyal ones coming back to some businesses.
Foursquare is flourishing powerfully and captivating businesses that millions of people starting to use it. And these are the usefulness of Foursquare:
- Free advertising
Just by making a list of your business, brand or location on Foursquare for without charge you unconsciously unlock yourself to tons of users. Once users either check-into or seek for a place, there’s a good likelihood they possibly will discover your brand or location.
- Discover local business
Many brands and business locations don’t recognize that Foursquare users use the tool to discover local businesses. As a replacement for Google maps, users seek help from Foursquare’s powerful geo-location based service to look for businesses, glance through local establishments as well as find out what’s close to them. Foursquare is absolutely used on Smartphone, you know those are individuals are engaging with your brand nearby.
People can use Foursquare to make the most sense for their brand; it is such an enormous way for your brand to associate with customers where they are living their lives. Furthermore, Foursquare has the capability of being a B2B social media channel, which can boost and enhance your brand.
Southwest Airlines Offered A Promotional Deal Because Of Their Accomplishment on Facebook
Southwest Airlines has reached the outstanding number of three millions fans on Facebook! Therefore, to commemorate an imperative achievement, Southwest Airlines managed a promotional deal for their Facebook’s friends as a “thank-you” because they have been friends with Southwest Airlines. The promotional deal has a term and condition, if only they booked the tickets on the 3rd of August, they would catch the 50% off fall-flights deal.
The promotion deal offered through Facebook, Twitter or Mashable. The Facebook’s friends were given promotional code to be used for the 50% off flights deal.
However, Southwest Airlines’ Facebook promotion goes faulty… 😦 There were site performance issues because of an overwhelming responses to the 50% of promotion. It caused “duplicate bookings”. Some of the customers did complain that they could not finish their bookings because the website caused error during that one-day-sale. Southwest Airlines has taken some actions that all the erroneous bookings have been identified and there were refunds for those who got “duplicate bookings”.
Even though there were little problems, this is still can be considered as an immense approach to endorse Southwest Airlines as a brand. Southwest Airlines did create engagement with all their customers. Most importantly, Southwest Airline generated sales from the social media accomplishment.
Southwest Airlines did celebrate a significant landmark for the company itself. They did thank all their Facebook’s friends because of their loyalty that they also generated sales as well. The use of social media is one of the ways to show their customers that Southwest Airline wants to maintain an open conversation with them. Southwest Airlines got almost 150,000 new friends after the promotional deal that they offered.
Therefore, businesses can take away Southwest Airlines’ strategy in order to generate sales. They celebrated the success of social media accomplishment, they offered a promotion that caused sales increase, and also deliver the ROI from the achievement. It can be seen that Southwest has a successful marketing campaign through social media. In addition, Southwest also use Alteri, which is a social media monitoring and management service to connect with the customers.
Animal Planet’s Success with Google Display Network
In a point of fact, people spend their time online and approximately 95% of that time is spent reading and capturing with content on websites. Therefore, to attract people’s attention, there is a new way by using Google Display Network.
Firstly, the reason why Animal Planet partnered with Google is to alter the way of younger audiences to see this classically older brand. Because of that, Animal Planet’s results are quite impressive.
Animal Planet caught attention of more than 1.5 mm audiences for the season premiere of River Monsters, and it made Animal Planet being the number one spot among its target viewers. Animal Planet conducted an integrated video and well-to-do media campaign by way of YouTube, AdMob, and specially the Google Display Network.
Animal Planet perceives that by using Google Display Network, they can go beyond search ads and also reach new customers, which leads to its success. Research has found that in the past year alone, the number of small businesses running ads on the Google Display Network has almost doubled.
Google Display Network helps push business to be successful and learn more from its customers. Moreover, they can share the strategies to accomplish triumphant display campaigns.
The video shows Discovery Channel’s innovative display campaign, that attracted millions of viewers for the River Monsters premiere.
- Propel sales online and in stores
- Manage every dollar you spend
- Control the power of an image
So… Please take a look, browse the site, and try out the Google Display Network for yourself! 😀
Cheers,
Ella
Raise the Marketing Efforts with Spotify
There is a new way to enjoy music by simply downloading and installing Spotify, which is known as an iTunes killer. It is all-you-can-listen music streaming service that provides people legal and free access to a gigantic library of music. A new world of free music is just a click away! you can download Spotify by clicking this link http://www.spotify.com/au/
As we know, music streaming services perhaps offer your every day soundtrack for relationship building. However, have you ever think about what they can present for your Internet marketing?
Spotify has a partnership with Facebook at the moment. Spotify and Facebook have come together to help you discover tons of free music than ever.
Moreover, Spotify and other streaming services like Rdio, turntable.fm, and Grooveshark have turned out to be the up-to-the-minute radio designed for a bunch of people.
Through high engagement, there are five million total of daily users, seamless Facebook combination and library of approximately 16 million songs, Spotify presents Internet marketers predominantly suitable chances.
These are some techniques to raise the marketing efforts with Spotify:
-Design content around playlists
Well-planned pieces of creative content like blog posts, videos, photos and other media are a number of the most precious resources online marketers can possess. Designing a piece of content around a responsive playlist can provide a post that may attract customers to visit. People not only get to read on the songs mentioned in a post, but also get to listen along. Do imagine the category of playlist your target market would react, or else the type of song theme that suitable for the product or campaign, and do create the content around that.
-Use Spotify for contests
Mainly online marketers desire to do a contest sometimes. Spotify provides marketers a way out of the contest channel. Here are some examples
-Improve a community with music
Music does bring people together. It can promote and develop an online community since some target market have related and same tastes in music. Therefore, a playlist can be created in order to draw those people at the same time.
To sum up, it is such a great opportunity for marketers that they can raise the marketing efforts by using music streaming service.
Cheers,
Ella
When A Boring Brand Uses Pinterest…
As a matter of fact, social networks are such great tools to promote brands. Many experts consent that brands require having a social media existence in the condition that they want to stay alive and succeed in our up-to-the-minute economy. One of the great social networks is the comparatively fresh Pinterest. Tons of people are using this site, and many businesses and brands are getting aboard, creating an existence there to persuade new customers and generate better brand recognition.
There is no denying the strengths of Pinterest. Pinterest’ tentacles are incredible. Pinterest is a content sharing service that allows members to “pin” images, videos, and other objects to their pinboard. Pinterest connects everyone in the world through the things that they discover them captivating. A most wanted and favorite thing can show an ordinary link between people. Hence, with millions of new pins added each week, Pinterest is connecting people all over the world based on shared tastes and interests. The truth, Pinterest recently transcended Google and Twitter in transmitting referral traffic.
Nowadays, Pinterest shows how boring brands can be more successful. For instance, Oreck.
What’s Oreck? It is a brand of vacuum cleaner, which is considered as the most respected vacuum manufacturers in the world. It also has a reputation for high-quality cleaning equipment. Tons of consumers use Oreck vacuums, making them one of the highest selling products on the market today.
Eventhough, its reputation is very good, Oreck is considered as a boring industrial type of product.
For that reason, Oreck uses Pinterest in order to make their brand to be more attention grabbing.
On Oreck’s Pinterest Page, Oreck has taken its business-cleaning product and forced people fail to remember that a vacuum cleaner brand is on the side of the pinboards you are glancing at. In this case, Oreck has a board just to present pictures of good-looking flooring styles and layouts. Its board “Furry Friends” delicately designates one type of cleaning job its products help take care of without hitting you over the head with it. Beyond everything, we are all conscious that the hairy aftermath of your much-loved pets is not constantly the easiest thing to clean.
ASOS Experiences the Effects of Internet Marketing
Who does not love shopping? Let me put in other words, who does not love to shop just with a click of a mouse?
In case someone does not know ASOS, it is an online shopping site. Actually, it is United Kingdom’s largest online shopping, with the diverse selections that ASOS has for women and men between 16-34. And now, it provides a free shipping to Australia, with a dedicated site at www.asos.com.au
ASOS uses internet marketing in a variety in order to keep in touch with existing customers and persuade new customers in their business. In this case, social media is at the heart of everything they do.
- ASOS website that lets customers to view products as a means to present an improved view of the form of the product by arranging the products to be seen on models, different angles, zoomed, and moreover as a video where a model is walking down a catwalk wearing the product. By presenting these different forms of collection in order for the customer to have the best likely view of the product before purchasing gives the customer to think the product is the best of its aptitude and the customers will trust ASOS for providing the information about the product.
- ASOS has a big existence on both Twitter and Facebook. They have a lot of Twitter and Facebook followers, as they promotes their company by making accounts on those social networking sites in order to stay in touch with existing customers and give them updates about recent promotions, trends, sales, and also retaining potential customers towards the business to enhance visitors and profits. Moreover, ASOS has also set up a transactional Facebook store.
- On top of that, ASOS also puts blogging at the center of what they do, together with launching the own community side of the site in 2009. The blog enables customers to give reviews on the products that they have purchased from ASOS. They will get a reply from ASOS. Moreover, the blog also contains the latest celebrity gossip, trends, and of course fashion. Therefore, ASOS’ blog makes the business easier to communicate well with all the customers, which can make ASOS to improve their quality, by reading all the feedbacks from the customers.
- ASOS uses online catalogue such as PDF magazine, that gives authorization for the customers to see it online rather than being delivered home. Furthermore, that magazine can be emailed, that will cause a multitude of people receiving the magazine and buying products online.
- ASOS released video, which is very eye-catching to be used as a TV advert but it is online that this is going to blow up and everyone can imagine it to get millions of views just the once people begin picking up on it. This video undoubtedly shows their devotion to all things online and it makes people want to head over and buy clothes straight away on the site.
ASOS takes its responsibilities for the ethical treatment and ASOS is putting a framework in place that will allow ASOS to keep improving and enhancing the shopping online site.
It is immense to see how a brand can grow online and change digitally in this day and age rather than targeting consumers through billboards and television ads the entire time 😀
♥Ella Hastono♥ 